Launched cashari Money lending service in partnership with GeNiE

GarageBank Corporation has formed a business alliance with GeNiE Inc. (Headquarters: Chuo-ku, Tokyo; President: Yuichiro Saito; hereinafter "GeNiE") and, leveraging GeNiE's embedded financial service "Money no Lamp," began offering cashari Money, a new lending service, on December 17, 2024 (Tue.). Through this alliance, we are now able to address a wider range of customer funding needs.

Background of the alliance with GeNiE

Through cashari, GarageBank has provided a leaseback service for movable assets owned by individuals, serving a wide range of funding needs.

"Money no Lamp" from GeNiE is an embedded financial service in which GeNiE's lending capability is integrated into a partner's service. Through this alliance, lending services as well as leaseback can now be offered seamlessly within cashari, broadening the funding needs we can serve.

Together with GeNiE, GarageBank will continue to support people in pursuing their goals through cashari Money.

About cashari Money

cashari Money is a lending service provided by GeNiE within cashari — the app for managing and unlocking the value of personal movable assets. Loans are available from JPY 1,000, with the application-to-decision process taking as little as 15 minutes. With cashari Money, users can not only convert physical assets into cash through cashari but also raise funds via lending.

About GeNiE Inc.

GeNiE was established to advance embedded finance in lending and is a subsidiary of ACOM Co., Ltd., a leading consumer finance company in Japan. Embedded finance refers to the integration of financial services into a non-financial company's offerings. Since June 2024, GeNiE has provided "Money no Lamp," an embedded financial service that allows companies offering web or app services to add lending capabilities to their existing businesses.

Company profile — GeNiE Inc.

- Location: PREX, 4-3-5 Hatchobori, Chuo-ku, Tokyo
- Representative: Yuichiro Saito, President
- Established: April 1, 2022
- URL: https://genie-ml.com/