Strategy

Unlocking the value of physical goods
for an inclusive society where everyone can thrive.

GarageBank Corporation aims to advance financial inclusion by visualizing the latent value held in physical goods (movable assets) and connecting it to financial access. Our core vision is to build a society in which anyone—regardless of credit history—can use the value of what they own to expand the scope of their actions.

Anchored in the value of goods and the diversity of individual lifestyles, we are presenting new forms of finance and developing a personal financial infrastructure that goes beyond conventional frameworks.

Management Policy

1. Evolving a financial model that leverages the value of goods

Building on the visualization of movable asset value—our work since founding—we are extending our service into a financial model that addresses a wider range of customer needs. With leaseback at the core and supplemented by appropriate complementary options, we offer flexible choices tailored to each customer's situation, maximizing the potential held within physical goods.

2. User-first UX and the pursuit of "approachable finance"

Guided by the principle that finance is a means of helping users achieve their goals, we focus on:

  • UX design that lets users select the optimal option for their specific need
  • Continuous improvement that reflects the diversity of asset holdings and funding requirements

Enabling users to leverage the value of what they own without friction is the foundation of our competitive position.

3. Expanding value through partnerships

Through collaboration with external partners, we are extending our service model centered on the value of goods. By integrating partner technologies and financial assets, we deliver superior user experiences and create value across industries.

These partnerships are an essential driver toward a future in which everyone can freely access financial services, and we will continue to expand them proactively.

4. Building new financial infrastructure that connects people, goods, and money

Over the long term, we aim to realize a world in which individuals can visualize and self-manage their assets, the value of their goods, and their cash flows—much like a corporation does:

  • A new financial foundation that properly evaluates and utilizes the value of goods
  • Infrastructure that seamlessly connects that value to payment and liquidity
  • An ecosystem that draws out the latent value of physical goods to its fullest extent

Through these initiatives, we are shaping the future of finance toward a fair and inclusive financial society.

Message from the CEO

Under our mission "Turn the value of goods into possibilities for everyone," we have provided new financial services that unlock the latent value held within physical goods. We address needs that conventional finance has not adequately served and create options that empower each individual to expand their possibilities.

Since our founding, we have refined a system that visualizes the value of movable assets owned by individuals and connects that value to liquidity. The pawnshop tradition of treating goods as assets has long supported daily life in Japan, but its relevance has faded among younger generations. We have rebuilt this practice with a modern UX and delivered it as cashari.

In 2023, we launched a wallet service in partnership with GMO Aozora Net Bank. In 2024, we released cashari Money in partnership with GeNiE, a wholly owned subsidiary of ACOM, broadening our service into one that delivers fair financial access to a wider range of users. By engaging earnestly with user feedback and presenting a diverse set of options, we pursue forms of finance that respond to the desire to "change one's circumstances."

Lifestyles and ways of working continue to evolve dramatically, and the relationships among people, goods, and money are more diverse than ever. With these shifts in mind, we look toward a future in which people, goods, and money are connected naturally; we contribute to a circular economy and continue to deliver financial services that are honest and trustworthy for our users.

We will continue to take on the challenge of building a society where everyone can properly leverage the value of goods and freely use financial services.

GarageBank Corporation
Yoshihito Yamamoto, Representative Director and CEO